The AdInfluence blog
Guides and tips to succeed with your influencer campaigns.
15 influencer marketing KPIs to track in 2026
Views, engagement, cost per result, ROAS… The 15 metrics that really matter to run a performance influencer campaign.
18 UGC hook formulas that stop the scroll (2026 examples)
The first 3 seconds decide everything. Here are 18 tested hook formulas to grab attention on TikTok and Instagram, adapt...
AdInfluence vs agency: which option for your influencer campaigns?
Cost, speed, guarantee, tracking: an honest comparison between a performance platform and a classic agency.
How much to pay a UGC creator in Africa? (mobile money)
Flat fee, view milestones, CPM or affiliation: how to set fair, profitable pay, disbursed via mobile money.
Fintech influencer marketing: the complete guide to acquiring app installs in Africa
The complete playbook for wallets, neobanks, betting and e-commerce: pay per real install via a tracked link (dynalink),...
Food influencer marketing: the complete guide to filling a restaurant in Africa
The complete playbook for restaurants, dark kitchens and food brands: mouth-watering formats, city targeting, view-to-co...
Gaming influencer marketing in Africa: the complete guide to promoting a game or app
The complete playbook for publishers and platforms: converting gaming formats, pay-per-install via tracked link, creator...
Fashion influencer marketing in Africa: the complete guide for brands and shops
The complete playbook: UGC formats that sell, creator selection by aesthetic, view-to-sale via tracked link, wave-based...
Influencer marketing for music: the complete guide to launching an afrobeats track in Africa
The complete playbook to turn a single into a trend: sound seeding, creator selection, viral formats, view milestones, b...